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December 19, 2006

The Kitchen Introduces "Language Mgt. Outsourcing' at NATPE

From: The Kitchen - Dec 19, 2006


FOR IMMEDIATE RELEASE December 19, 2006 Los Angeles/Miami: One of the biggest changes at NATPE this year is expected to be the increasing demand for outsourcing companies to manage language customization work. “We estimate this to be a billion dollar business,” Ken Lorber, President/CEO, of ‘The Kitchen’ explained. “Distributors are now realizing the importance of fully understanding each individual language market”, Lorber explained. “Understanding the technical limitations, the creative innuendos and the governmental rules and regulations regarding talent, in each country, has become an art form.” No longer can the individual distribution company allow itself to call upon vendors, in countries around the world, and try to negotiate rates and delivery dates for prices that make any sense. It is the language management companies today, such as ‘The Kitchen’, that is able to develop networks of qualified language vendors, in territory, with the best pricing, quickest turnaround time and desired quality. Of course, ‘The Kitchen’ has a leg up over all other language management companies. It is the esteemed language services division of TM Systems, the developer of the entertainment industry’s only Emmy Award Winning language translation, dubbing and subtitling technology. The technology is now in use at the company’s approved network of language vendors worldwide, providing a completely ‘tapeless’ environment, while offering an abundance of efficiencies and benefits inherent to every aspect of the language customization process, from voice casting to final QC. “We’ve become an outsource, or language customization and management department, for many of the more prolific studios, networks and distribution companies who have realized the benefits of providing fully localized shows, in many languages, with the ability to govern the quality of the voices, the translation and the overall quality of the final program itself,” Lorber concluded. “This is the business of language localization today.” ‘The Kitchen’ will be fully represented at NATPE. To arrange for a meeting please call: Jenny Tang, at 818 508 3400, or email
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