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August 9, 2004

Sonic Innovations Announces New President of European Operations

From: PR Newswire (press release) - Aug 9, 2004

SALT LAKE CITY, Aug. 9 /PRNewswire-FirstCall/ -- Sonic Innovations, Inc. (Nasdaq: SNCI), a leading producer of advanced digital hearing aids, today announced the hiring of Daniel Roussel as President of European Operations. Mr. Roussel was previously Vice President and General Manager, Europe for Wesley Jessen Corporation, following 8 years in sales and marketing leadership positions at Schering Plough Corporation. He graduated from the University of Paris Sorbonne and holds an MBA from the University of Pennsylvania's Wharton School. Andy Raguskus, President and CEO, said, "We are excited to have Daniel as our new President of European Operations. He brings to Sonic Innovations a wealth of general management as well as sales and marketing experience. Steve Wilson has done an excellent job of spearheading our acquisition of Sanomed Handelsgesellschaft mbH in Germany last year and overseeing European operations. Now we are pleased to have Daniel's experience as a European running European operations and we can welcome Steve back to our U.S. headquarters as our full-time Chief Financial Officer."

Sonic Innovations designs, develops, manufactures and markets advanced digital hearing aids designed to provide the highest levels of satisfaction for hearing impaired consumers. Capitalizing on its advanced understanding of human hearing, the Company has developed patented digital signal processing, or DSP, technologies and embedded them in the smallest single-chip DSP platform ever installed in a hearing aid. The Company believes its hearing aids set the standard for consumer satisfaction because they are smaller, more comfortable and more reliable and deliver more natural sound than competing hearing aids. For more information, please visit our website at

SOURCE Sonic Innovations, Inc. Web Site:

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