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June 2, 2004

Parents and Kids ‘Sign’ Up For Fun

From: Emediawire (press release) - Jun 1, 2004

Get A Jump Start on Smart With We Sign™ Videos We Sign “Fun Time” and “Play Time” Available Direct-To-Video June 15, 2004 From Production Associates

Orange, CA (PRWEB) June 1, 2004 -- Turn young viewers into doers with Play Time and Fun Time, new titles from the highly popular, award-winning We Sign™ video series, which presents sing-along fun combining American Sign Language (ASL) with music and songs to create a uniquely entertaining, educational and interactive children’s program.

Recommended for children, parents, grandparents, teachers and caregivers, We Sign videos get kids off the sofa and moving to the music and songs while expressing themselves through ASL. Early learners become “doers” as they sign and sing-along to the simple lyrics and fun visuals.

Approximately 30 minutes each, Play Time and Fun Time are produced by Production Associates and will be available on VHS June 15, 2004 for a suggested retail price of $14.95 each. Both received The Dove Family Approved Seal, indicating that the videos have been approved by the Foundation Review Board for family viewing. Play Time is recommended for ages 10 months through four years and Fun Time is perfect for ages two and older.

Moms and their children will love sharing time together with Play Time, where a diverse group of kids and moms sign along to a variety of new and classic songs. The popular childhood favorite, “Wheels on the Bus,” adds to the unique parent-bonding feel of the video as riders on the bus and viewers at home will sign and demonstrate ‘up and down,’ ‘round and round,’ and ‘I love you’ to the lively tune.

“Stop, Look and Listen” presents signs for childhood favorites - trucks, trains and cars, and everyday chores and activities like brushing teeth and washing hands are shown in “This is the Way.” “If You’re Happy and You Know It” highlights signs for emotions and “Jumping” gets everyone movin’ and groovin’ as they learn signs for walking, dancing and laughing.

Fun Time features young children in a colorful setting singing and signing along to lively new and traditional songs that toddlers and preschoolers can learn on their own or with friends. Young ones will learn signs for favorite animals in “Old MacDonald Had A Farm,” family members in “Mama, I’m Reading,” playground activities in “I’m Gonna Play” and musical instruments in “A Little Song in My Heart.” Classics like “Row, Row, Row Your Boat” and “Oh Where, Oh Where” are made more fun and challenging by additional motions to the music.

“By combining easy-to-learn signs from ASL – the fourth most common language in the United States – with a variety of children’s songs, the We Sign series provides physical, visual, verbal, musical, inter- and intrapersonal learning for even the youngest of viewers,” says Michael Cash, company president and director of the We Sign video series. “Studies show toddlers and preschoolers who have learned to sign show significant gains in vocabulary and language skills, increased memory retention and IQ scores, and develop a real enthusiasm for learning.”

There are eleven other titles in the We Sign videos series, which were developed primarily for and widely used within the educational market. Children’s Bookwatch called We Sign: Babies and Toddlers “…superbly produced and presented…” and School Library Journal called the video “…a fun introduction to American Sign language.” The series has won many awards from organizations that recognize the very best in children’s educational and entertaining programs including awards from Parents’ Guide to Children’s Media, Dr. Toy, Dove Foundation, National Association of Parenting Publications, and Kids First! Two of the We Sign videos, ABC and Babies & Toddlers, also won two Telly Awards and two Crystal Awards of Distinction from the Communicator Awards.

Production Associates plans to release more new interactive We Sign videos in 2005.

Production Associates Inc. is a video/audio production company providing production services as well as products to the national and international markets for over 10 years. Located in Orange California, south of Los Angeles, the company’s expertise lies with children’s products, producing such programs as the best selling The Silly Willy Work Out Video, the five-video set Phonemic Awareness, and “Confetti,” a children’s television pilot for Russia. Among the company’s projects currently in production is a documentary about the history of children’s music in North America.

Production Associates is best known for creating and producing the multi-award-winning We Sign video series -- America’s number one selling interactive videos series featuring American Sign Language for children, families and teachers. The company has also produced and released Say Sing & Sign, a sign language series for the institutional market; Learn Spanish Live with Bill Harvey (which sold 100,000 copies), an introduction to speaking Spanish from one of America’s most published language instructors; a number of special interest titles; and six children’s music albums.

For more information about We Sign, please call toll free 1-800-535-8368 or visit We Sign videos are available wherever videos are sold and also at local libraries.

Andrea Blain
Andrea Blain Public Relations
9750 Crawford Avenue
Skokie, IL 60076
Phone 847-933-9884
Fax 847-673-5836

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