IM this article to a friend!

April 26, 2004

MPS are Warned To Listen Up, Listen In for Deaf Awareness Week

From: PR Newswire UK (press release) - UK - Apr 26, 2004

BIRMINGHAM, England, April 26 /PRNewswire/ --

- Deaf Awareness Week - W/C 3 May 2004

MPs are turning a potentially 'deaf' ear to their constituents, a recent Deaf Awareness Week poll has revealed.

The survey of more than 100 cross-party MPs - conducted by leading hearing aid retailer Scrivens - showed that over 70% had not had their hearing checked in the last five years and a staggering 20% admitted to never having a hearing test.

But by highlighting the issue, Scrivens is hoping MPs will be better equipped to listen to their constituents.

Scrivens group director Mark Georgevic said: "MPs are always being accused of not listening to the people but the Government has demonstrated its commitment by introducing initiatives such as the 'Big Conversation'. Scrivens is delighted to be supporting this commitment by encouraging all MPs to take care of their hearing by having free regular checks."

But MPs are not alone when it comes to neglecting their hearing as a separate survey by Scrivens of 200 people nationwide revealed that more than half (56%) had not had their hearing checked since school.

"Hearing is one of our most vital but neglected senses," added Mark. "Over nine million people in the UK suffer from some degree of hearing loss but only around two million seek professional help."

During Deaf Awareness Week (May 3) Scrivens is encouraging the nation to Listen Up, Listen In and start taking care of their hearing in the same manner as their eyesight by having regular checks.

"You are never too young to start looking after your hearing," said Mark.

"People should have a check-up every two years. Unlike eye tests, hearing checks are free of charge at Scrivens and it's easy to arrange an appointment at any of our branches or associated outlets nationwide."

Deaf Awareness Week - organised by the UK Council on Deafness of which Scrivens is an affiliate member - aims to raise the awareness of the deaf community in the UK. Scrivens operates optical and hearing care through over 100 of its own branches and hearing care through almost 400 associated outlets nationwide.

Notes to editor: To find your local hearing care service call freephone 0800 626427 or

For further information about Deaf Awareness Week please go to campaign website at or contact Sylvie Say on

Distributed by PR Newswire on behalf of Seal Communications

Copyright © 2004 PR Newswire Europe Limited. All rights reserved.