August 26, 2003
3 Opportunities to See "Big River" on TV
From: D.E.A.F. Media Inc. - Aug 26, 2003
FOR IMMEDIATE RELEASE
Friday of August 29, 2003
Re: BIG RIVER PROMO TONIGHT ON "DATELINE NBC"!
Dear Friends of DEAF WEST THEATRE:
It is such an exciting couple of weeks for us. Please read below for
the three (3) recent opportunities you will have to see BIG RIVER on
national television! Please remember to check your local listings for the
time when these programs are telecast in your area! PLEASE TELL YOUR
Many thanks to all of you for your support.
DEAF WEST THEATRE
Re: NBC "Dateline NBC" (tonight!)
NBC has created fantastic promos for our appearance that started
running yesterday and again this morning and then again tonight during
I hope you will have a chance to see it!
Re: CNN - "Live from the Headlines with Paula Zahn"
This will confirm the BIG RIVER 5 minute live-to-tape in-studio
interview with Paula Zahn of CNN's "Live from the Headlines with Paula Zahn"
on Friday of August 29.
The interview will be broadcast during the live program the same
evening between 8:00PM-9:00PM. (check your local listings!)
This interview will cover the success and uniqueness of Big River.
Production footage will be used in conjunction.
Re: NBC'S "WEEKEND TODAY"
WILL FEATURE PERFORMANCES FROM BIG RIVER ON BROADWAY
Saturday, August 30, 2003
On NBC, Channel 4
8:30-9:00 AM (check you local listings!)
BIG RIVER will perform three musical numbers LIVE on NBC's "Weekend
Today" on Saturday, August 30th as part of their summer Broadway concert
series in the plaza. The performance will include "Muddy Water" and
"Waitin' for the Light to Shine". "Leavin's Not the Only Way to Go" will
be performed during the co-op portion of the telecast. The co-op is
broadcast in select markets across the country (local NBC affiliates have
the option to continue broadcast of "Weekend Today" or may cut away to
a local news or weather report).