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April 2, 2003

Hearing Industry Veteran David Woodbury Joins DAMAX International

From: PRNewswire (press release) - Apr 2, 2003

Heads Introduction of New DAMAX Antenna Technology That Makes Cellphone
Handsets Noise-Free for People Who Wear Hearing Aids

LAS VEGAS, April 2 /PRNewswire/ -- DAMAX International, developer of
revolutionary new antennas that make cellphone handsets noise-free for people
who wear hearing aids, today announced that hearing industry veteran David
Woodbury has joined DAMAX as vice president of business development and
industry relations.
Woodbury previously served as director of government relations for the
Hearing Industry Association (HIA). Manufacturers of hearing aids in the U.S.
and throughout the world comprise the membership of HIA, and Woodbury
represented their interests in Washington, D.C. for eight years before federal
entities such as the Federal Communications Commission, Food and Drug
Administration, and the U.S. Congress.
"My goal is to help seven million Americans, who wear hearing aids and are
unable to use the new digital cellphones, subscribe to service providers that
offer them new hearing aid-compatible phones," said Woodbury.
"DAMAX not only benefits hearing aid users, but every wireless
subscriber," Woodbury added. "The antennas redirect nearly 100 percent of
handset signal power that's normally lost in the head, away from the head,
which increases battery life and substantially reduces dropped calls."
"Tests by FCC certified labs and carrier networks show that although DAMAX
antennas are built into handset back plates, they outperform pull-up
antennas," said Bill Luxon, DAMAX CEO. "DAMAX antennas also add two to four
times more power (3 dB to 6 dB) to carrier network communications link
budgets, which insures better call quality."
Greg Johnson, DAMAX chief technology officer, added, "Cellphone antennas
today transmit signals in every direction at once causing handsets to lose
much of their signal power in the hand and head. DAMAX eliminates this power
loss, which increases the duration people can use their phones."
Billed as the most powerful cellphone antennas in the world, DAMAX
antennas will be manufactured in selected handset back plates by United
Plastics Group, one of the largest producers of cellphone components for
manufacturers worldwide.
FCC-certified lab reports show DAMAX antennas also reduce specific
absorption rates (SAR) for GSM, TDMA, and CDMA handsets to as low as 0.0033,
nearly 100 percent below the U.S. limit of 1.6 watts per kilogram set by the
According to industry statistics, there are 14 million people in the U.S.
and European Union, and millions more worldwide, who wear hearing aids. In
the U.S. approximately 2 million new aids are sold annually, of which more
than 630,000 are purchased by first-time buyers. The average price of a
hearing aid as paid out of pocket by the consumer was $1,183 in 2000, and the
largest increase in hearing aid sales occurred in the age 45-54 "baby boomer"
segment of the population.

About DAMAX International
DAMAX International marketing and sales is headquartered in Las Vegas
Nevada. DAMAX Engineering is headquartered in Watsonville, California. The
company develops, markets, and sells the new DAMAX antenna technology for use
in wireless communication devices worldwide. For more information, contact:
(877) 897-5001, (702) 804-5001, or .

Copyright © 2003 PR Newswire. All rights reserved.